Blacknight Advises SMEs To Build Online Businesses on Websites, Not Social

Call for SMEs to take charge of their business by getting a great domain name and website

Do you have your own website with your own custom domain name? You should. Don't rely solely on social media services like Facebook.

Blacknight want to help Irish SMEs take charge of their online presence with a dedicated website and great domain name.

Blacknight are experts on running a successful online SME, after all, they’ve been doing it themselves for 15 years. Now that they’ve worked out the bugs, the company has tips to share with other businesses that may be struggling with their online presence. Their favourite piece of advice – get a great domain name and dedicated website.

Blacknight founder and CEO Michele Neylon explains: “You have to have a lot of tricks up your sleeve to stand out online. You need a website that is both well designed and compelling as well as a reliable way to communicate with your customers. The best piece of advice I can give to a business starting out online is to not rely on your Facebook page as the sole online presence of your business.”

While it may be tempting to only put up a Facebook page and attempt to communicate with your customers via that channel, it can go wrong in so many ways. Neylon continues: “If a social media service such as Facebook or SnapChat closes or suspend your account, you would lose all of the customer contacts you have built. When you have your own website, you control the content and the conversation about your business.”

Blacknight offer hundreds of domain extensions to use to create the most optimal website name for any business as well as several options on hosting packages and a myriad of solutions for SMEs from email to security. However, having a great domain name on the marquee is the first step to having a successful online presence. Neylon also recommends branching out from registering a .com domain.

“There are so many great domain extensions now that there is no need to compromise the name of your business or add superfluous characters to fit available .com names. Choose a .irish, .website, .club or .me domain. If none of those fit, there are hundreds more that may be niche specific to your business.”

Blacknight helps SMEs begin to build their online presence through domain name offerings as well as website and cloud hosting, Office 365, Ranking Coach and their easy to use site builder. A business could easily go from no online presence to a full basic site, complete with analytics in a single afternoon.

For more information please visit

About Blacknight

Blacknight ( are an Irish based, ICANN accredited domain registrar and hosting company. Recipients of several awards for their revolutionary use of social media, Blacknight are one of Europe’s most cutting edge Internet companies. Blacknight constantly seek to lead the way by introducing innovative solutions for its client base and provide dedicated servers and co-location as well as a comprehensive range of Microsoft Windows and Linux based hosting services and domain name registration services to business globally. IP transit services and other solutions for more demanding business and academic customers are offered a la carte. Fibre broadband services for both business and domestic users are also available throughout most of Ireland.

Contact details

Receive Blacknight news on your RSS reader.

Or subscribe through Atom URL manually