Michele Neylon of Blacknight to speak at LACTLD Marketing Workshop
Session to focus on registry/ registrar relations
Blacknight CEO Michele Neylon has announced that he will speak at the Marketing Workshop for the Latin American and Caribbean TLD Association (LACTLD) on registry/ registrar relations.
The LACTLD Marketing Workshop will be held at the Hotel Porta in LA ANTIGUA, GUATEMALA. The workshop will run from FEBRUARY 18-19, 2014 and will focus on issues related to the marketing of ccTLDs. LACTLD is an association created to represent the region´s interests in domain name issues, promoting Latin American and Caribbean integration, as well as becoming a platform for the cooperation and exchange of information and experiences amongst regional TLDs.
Neylon’s session will take place February 18th, on day one of the workshop. The panel session is titled: Promoting Work and Collaboration Between Registrars and
ccTLDs. The aim of the panel is to empower registries to increase collaboration with their registrar partners. The panel will be moderated by Crystal Peterson of .CO. Neylon will be joined by panelists: Janelle McAlister (Markmonitor) and Vicky Ruiz (All Global Names / Herrero y Asoc.).
Neylon will also give a registrar presentation titled: “Work It: What Registries Can Do to Get the Most Out of Their Registrar Partners.” During the presentation, Neylon will give several tips for smaller ccTLDs looking to market more aggressively through the registrar channel.
“Many registries would be surprised to learn how easy it really is to have a great relationship with their registrars. At the end of the day, we both have the same goal: to promote and sell domains and there are several simple things that ccTLDs can do that will result in more registrations and a mutually beneficial relationship,” Neylon explains. “There are many growth opportunities as well for small Country Code TLDs, and EPP adoption doesn’t hurt.”
Neylon’s most profitable tip is for registries to make things easy for registrars: “When you make it easy for registrars to promote your TLD by providing basic marketing materials and consistent technical protocols you will be surprised by how much we will do in return.”
For more information on LACTLD please visit http://www.lactld.org/en/
For more information on Blacknight, including the list of country code Top Level Domains offered please visit http://www.blacknight.com
About Blacknight
Blacknight (http://www.blacknight.com/) are an Irish based, ICANN accredited domain registrar and hosting company. Recipients of several awards for their revolutionary use of social media, Blacknight are one of Europe’s most cutting edge Internet companies. Blacknight constantly seek to lead the way by introducing innovative solutions for its client base and provide dedicated servers and co-location as well as a comprehensive range of Microsoft Windows and Linux based hosting services and domain name registration services to business globally. IP transit services and other solutions for more demanding business and academic customers are offered a la carte. Fibre broadband services for both business and domestic users are also available throughout most of Ireland.