Blacknight CEO To Speak on New TLD Issues at Domain Forum

Ireland’s foremost domain registrar and hosting company Blacknight is heading to Sofia, Bulgaria to speak about new TLD marketing for registrars at Domain Forum.

29 OCTOBER 2013, CARLOW,IRELAND
Summary
With so many new domain extensions choosing which ones to market and you position them is going to be a challenge for registrars and registries (who need to sell via registrars!)

Ireland’s foremost domain registrar and hosting company Blacknight is heading to Sofia, Bulgaria to speak about new TLD marketing for registrars at Domain Forum.

The one-day event, which takes place November 1, 2013 in Sofia Bulgaria, will be held at the National Palace of Culture. The annual event is dedicated to the domain industry and focuses on a range of topics from IPv6 to New gTLDs.
The conference aims to update attendees on the domain industry, intellectual property protection online, the IPv6 protocol and DNSSEC technology, the Internet governance forum and the Bulgarian IDN domain.
The conference is open to anyone who would like to attend but is geared specifically toward domain registrars, Internet providers, domain registrants, Internet users, the academic community, IP lawyers and business representatives.
Blacknight CEO Michele Neylon will be speaking on the key challenges facing registrars in offering new TLDs and marketing them successfully. Neylon states: “It is an honour to be invited to speak at Domain Forum. As a domain registrar that is highly engaged with our customer base and marketing efforts I understand the issues facing the registrar community when it comes to New TLDs. Many registrars engage in very little marketing and rely on customer awareness of existing TLDs to drive their business. However, with so many new TLDs releasing the landscape for registrars will change significantly.”

Neylon continues: “There will also be significant changes to the way we present domains to the customer and with 550 open TLDs releasing, registrars will have to re-think the way we offer our products. We have a lot of work ahead of us but it is an exciting time to be in the domain business.”

Speakers at Domain Forum also include Ulrich Retzlaff of Public Interest Registry, Werner Staub of CORE, Nigel Hickson, Vice President Europe of ICANN and Justine Toms of ABC Design and Communication. Follow Domain forum on twitter through @domainforumbg


For more information on Domain Forum, please visit http://domainforum.talkb2b.net/

For more information on Blacknight please visit http://www.blacknight.com

Quotes
"There will also be significant changes to the way we present domains to the customer and with 550 open TLDs releasing, registrars will have to re-think the way we offer our products. We have a lot of work ahead of us but it is an exciting time to be in the domain business." Michele Neylon, CEO, Blacknight
"It is an honour to be invited to speak at Domain Forum. As a domain registrar that is highly engaged with our customer base and marketing efforts I understand the issues facing the registrar community when it comes to New TLDs. Many registrars engage in very little marketing and rely on customer awareness of existing TLDs to drive their business. However, with so many new TLDs releasing the landscape for registrars will change significantly." Michele Neylon, CEO, Blacknight
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About Blacknight

Blacknight (http://www.blacknight.com/) are an Irish based, ICANN accredited domain registrar and hosting company. Recipients of several awards for their revolutionary use of social media, Blacknight are one of Europe’s most cutting edge Internet companies. Blacknight constantly seek to lead the way by introducing innovative solutions for its client base and provide dedicated servers and co-location as well as a comprehensive range of Microsoft Windows and Linux based hosting plans and domain name registration services to business globally. IP transit services and other solutions for more demanding business and academic customers are offered a la carte.